WILLOW Lights Up London in First-Ever Spotify and Acne Studios Collaboration

As a fan of both music and fashion, I was excited to attend the first-ever collaboration event between Spotify and Acne Studios. The event took place at the historic Hackney Church in London and featured a stunning live performance by WILLOW. It was more than just a concert—it was a mix of art, creativity, and self-expression.

A Unique Blend of Music and Fashion

When I first heard about this partnership, I knew it would be something special. Spotify and Acne Studios joined forces to create an experience where music and fashion came together. WILLOW was the perfect choice to headline the event. She has over 12 million monthly listeners on Spotify and is also the face of Acne Studios’ Fall/Winter 2024 campaign.

London: The Perfect Location

London was the ideal place for this event. It’s one of the top cities where WILLOW’s music is streamed the most. The Hackney Church added to the magic of the night with its historic beauty.

The energy in the venue was incredible. Many well-known artists, including Arlo Parks, Shygirl, and Cat Burns, attended the event. Guests also received exclusive Spotify x Acne Studios merchandise, making the night even more special.

WILLOW’s Powerful Performance

Then, WILLOW took the stage, and the crowd was mesmerized. She performed songs from her latest album, ceremonial contrafact (empathogen deluxe), including “home,” “false self,” and “symptom of life.” Her voice carried deep emotion, and her stage presence was unforgettable.

It was clear why Acne Studios’ creative director, Jonny Johansson, called her a “cultural icon.” She represents creativity, confidence, and authenticity—values that both the brand and her music stand for. WILLOW herself spoke about how much she admired Acne Studios and how the energy of their Paris Fashion Week show had inspired her. That same energy was alive in London that night.

The Future of Music and Fashion Collaborations

As I left the venue, I couldn’t stop thinking about how this event set a new standard for collaborations. Spotify and Acne Studios showed that when music and fashion combine in the right way, it creates something unique and powerful.

This wasn’t just another promotional event. It was an experience that celebrated art and creativity. If this is the future of music and fashion, I can’t wait to see what comes next.